Stop guessing what the algorithm wants — build a system that turns casual scrollers into lifelong superfans.
Services
Whether you need a strategic teammate, a photographer for your next gig, or a videographer to capture the chaos — I've got you.
Stop guessing what the algorithm wants. From one-off clarity sessions to becoming your dedicated 'Head of Social', we build a system that turns casual viewers into lifelong superfans.
View packagesBadass live photos of your show, slick press shots for your next release, or raw behind-the-scenes captures. The goal: you look and feel fit as f*** in front of the camera.
View portfolioShort-form vertical content that actually connects. Story-driven gig recaps, drop clips, or a full Content Day shooting 20 pieces for your next EP — planned, shot and edited.
View video work
The human
I'm Sam Nahirny 👋🏻
Social strategist, photographer, and videographer.
I've helped musicians, DJs, and creators build audiences, drive streams, and make content that actually converts.
Whether you need a strategic teammate, a photographer for your next gig, or a videographer to capture the chaos — I've got you.
The receipts
Took over D3LTA's organic socials at 12,000 followers with a debut album on the horizon — strategy, content and channel direction sat with me, working alongside their paid media specialist. Every single got a tease-reveal-launch arc built to convert viewers into followers, not just rack up views. Eight months later: 33,200 followers, and Mad About It launched to an audience nearly 3× the size, with Spotify passing 50K monthly listeners.
StrategyPostingEditing
A 650K account that gains and loses followers at the same rate sounds like a problem — it's actually a filter. Instead of chasing vanity growth, the content targeted the fans who show up: sharper formats, faster live edits. Result: engagement up 348%, 3.6M TikTok views, and a UK-heavy 25–44 audience — exactly who buys tickets.
"Follower count is the easiest metric to sell and the worst one to optimise."
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Strategised, shot and edited photo + video for Danny Howard, Joel Corry, MK, Pete Tong, Gorgon City and more — from Ibiza to festival main stages.
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Head of social for the BBC's new-artist brand from 2021 to 2026 — Glastonbury, Reading & Leeds, Big Weekend, and the week-in-week-out machine of a national music brand. Around 100,000 Instagram followers added across the tenure, reaching 156K — still compounding to the very end with +11.5K in the final nine months.
StrategyPostingEditingProduced and hosted a new music series that became one of Amazon Music UK's most successful of the year.
ProductionHostingGot into the minds of some of the most important peeps in music — sharing their tips and wisdom for free with new artists.
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✦ Danny Howard
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✦ Pollyanna"Sam is the guy you call when you need to make something sh*t hot that earns people's attention on socials, in record time. Every single project I've sent Sam's way, I've had happy clients and great results."
✦ Alyx"Sam was great at breaking down what my audience would want to see and the best content to post on each platform. He had me thinking about what to post in a totally different way. He made it feel way less scary too!"
✦ Billen Ted"Sam is the GOAT! Love working with him on all projects."
✦ Ashley"No matter how 'over it' you're feeling, one convo with Sam will fix it. Every session feels equal parts strategic and energising — he sees what's missing and shows you exactly where to focus for real results."
✦ Saintclair"Sam is a triple threat! Kind, smart and creative. An absolute joy to collaborate with."
✦ Maia Beth"Sam is not only an expert at what he does but also patient, kind and ridiculously hardworking — working with him feels like nothing is too difficult, but equally everything would be impossible without him!"
Choose your fighter
Three ways to work together. Pick the one that sounds most like where you're at.
You're posting but it feels like shouting into the void. You need expert eyes and a clear roadmap — fast.
You're ready to step up, but need structure, ideas, and someone keeping you on track while you build the habit.
You're established (or scaling fast) and want a dedicated Head of Social embedded in your world.
Just need a shoot or an edit? Email me about photo & video days
I'm not an agency, and I'm not just a videographer.
I'm your new social teammate.
A fast, high-impact deep dive to get you unstuck and moving in the right direction.
Who it's for: artists who feel stuck, or who want expert eyes on their strategy before committing to a bigger project.
Book your session — £500A focused sprint to build your content system and get you executing with confidence.
Who it's for: artists (or teams) ready to step up who'll do the making themselves — they just need the plan.
Apply for a sprint
Who it's for: artists (or teams) who want strategy and execution handled — without hiring an agency.
Enquire about a PartnershipWant the full breakdown of every tier? See the consultancy page →
Good questionsIf you're right at the beginning, the £500 Clarity Session is the perfect place to start. It gives you the exact roadmap you need without a massive commitment.
In the consultancy packages, my focus is strategy and direction — I act as your strategic partner to make sure the content you (or your team) create actually works. If you need hands-on production, check out my Photo and Video services.
Fast. Short-form edits and gig photos are usually delivered within hours of your show — posting in the moment is half the game, so speed is the point.
Hell yeah. While I specialise in music, I work with creators and brands who are building audiences and monetising their platforms. If you need to turn views into fans, we should chat.
Whether you need strategy, photos, or video — let's chat about what you're working on and figure out the best way to team up.
Get the free guide: the 5 things I fix first on every artist's page. Doable tonight, no camera needed. No spam, just the good stuff.