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Photos, videos and the plan to post them. For musicians, DJs and the people around them. Ten years in, 500M-odd views, still buzzing about it.
Who TF is this guy
I'm Sam 👋🏻
Ten years making content with musicians, DJs and the people around them. Four of those as head of social at BBC Introducing.
I shoot it, I edit it, I plot what to post and when. Sometimes all of that. Sometimes just the plan.
If you've got the bangers, I've got the rest.
Strategy, photo, video. Or all of it. Usually all of it.
Sick of posting into the void? I'll work out what to post, where and why, then keep you honest till it's a habit. From a one-off call to being your actual head of social.
See the ticketsLive shots that look how the night felt. Press shots you'll actually use. BTS that isn't boring. You look fit as fuck. That's the brief.
Have a lookVertical, obviously. Gig recaps, drop clips, or a Content Day where we shoot twenty pieces before lunch. Planned, shot, edited, in your inbox in hours.
Watch some
The receipts
Head of social for the BBC's new-artist brand from 2022 to 2026 - Glastonbury, Reading & Leeds, Big Weekend, and the week-in-week-out machine of a national music brand. Around 100,000 Instagram followers added across the tenure, reaching 156K - still compounding to the very end with +11.5K in the final nine months.
StrategyPostingEditing
Took over D3LTA's organic socials at 12,000 followers with a debut album on the horizon - strategy, content and channel direction sat with me, working alongside their paid media specialist. Every single got a tease-reveal-launch arc built to convert viewers into followers, not just rack up views. Eight months later: 33,200 followers, and Mad About It launched to an audience nearly 3× the size, with Spotify passing 50K monthly listeners.
StrategyPostingEditing
Strategised, shot and edited photo + video for Danny Howard, Joel Corry, MK, Pete Tong, Gorgon City and more - from Ibiza to festival main stages.
PhotoVideoStrategyProduced and hosted a new music series that became one of Amazon Music UK's most successful of the year.
ProductionHostingGot into the minds of some of the most important peeps in music - sharing their tips and wisdom for free with new artists.
HostInterviews
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✦ Kelly Betts
✦ Danny Howard
✦ Joe Gordon
✦ Pollyanna"Sam is the guy you call when you need to make something sh*t hot that earns people's attention on socials, in record time. Every single project I've sent Sam's way, I've had happy clients and great results."
✦ Alyx"Sam was great at breaking down what my audience would want to see and the best content to post on each platform. He had me thinking about what to post in a totally different way. He made it feel way less scary too!"
✦ Billen Ted"Sam is the GOAT! Love working with him on all projects."
✦ Ashley"No matter how 'over it' you're feeling, one convo with Sam will fix it. Every session feels equal parts strategic and energising - he sees what's missing and shows you exactly where to focus for real results."
✦ Jess Iszatt"Sam is a multi-faceted, multi-talented DREAM to work with. He cares about you and what you want from the job, is rapid at his work and never lets his attention to detail slip. He brings the vibe to any shoot he's at - which means you come away with shots that can last you years, because others don't come close. I'd put money on coming away with a new profile pic when you're near Sam with a lens."
✦ Joe Keogh"Sam is a pleasure to work with. He works with an energy and passion that is unmatched in my experience. He's knowledgeable and thoughtful. I have recommended him countless times and will continue to do so."
✦ Jacky Gurr"What an insightful, honest, and genuinely enjoyable talk! Packed with brilliant insider knowledge from someone who really knows their stuff - informative, inspiring, and most importantly, so much fun and engaging from start to finish."
✦ Saintclair"Sam is a triple threat! Kind, smart and creative. An absolute joy to collaborate with."
✦ Maia Beth"Sam is not only an expert at what he does but also patient, kind and ridiculously hardworking - working with him feels like nothing is too difficult, but equally everything would be impossible without him!"
Pick a ticket. Prices are what they are. If none of them fit, email me and we'll sort something.
One call. I look at everything, tell you straight what's working and what isn't, and you leave knowing exactly what to do next.
Good if you're stuck, or you want a second pair of eyes before spending proper money.
Book it - £500Four weeks building your plan and the habit of posting it. I do the thinking and the direction. You do the making.
Good if you (or your team) can make the content and just need the plan and a kick.
Let's talk sprints
Good if you want a head of social in your corner without hiring an agency.
Let's talk partnershipsFull breakdown on the consultancy page →
Labels, managers, brands, festivals: I do that too. Email me and we'll work it out.
Free intro chat. Twenty minutes, no pitch. Tell me what you're working on and we'll figure out the best way to team up.
Free guide: the five things I fix first on every artist's page. Doable tonight, no camera needed.