Strategy for musicians, DJs, managers and labels. What to post, where, why, and how to keep going when the buzz wears off. Or, shorter:
Your new teammate
I'm Sam 👋🏻 Twelve years of this, four of them running social for BBC Introducing. Emerging artists to DJs with millions of followers.
I know what the platforms want. More useful: I know how to make content you can actually keep making, and enjoy making.
Where most artists are at
Fair enough. Let's fix it.
The focus
What to post, where, why, and how it adds up to the thing you actually want. Written down. Yours to keep.
A view is nice. A fan buys the ticket. We work out the route from one to the other for your project, then build the content to walk people down it.
Everyone posts for a fortnight. We build a routine you can hold down for a year without hating your phone.
Three tickets. One and two are pure strategy. Three is where I get hands-on with the edits, and the posting too if you want it.
You've got the talent. What you need is to know exactly what to focus on right now. This isn't a generic chat - I pull your socials apart properly and we write down what to do next.
We dig into the why, sort your profiles out, and you walk away with the ideas to crack on by yourself.
You leave the call knowing what to post and what to do next. Written down, so you don't have to remember it.
"Sam was great at breaking down what my audience would want to see and the best content to post on each platform. He had me thinking about what to post in a totally different way. He made it feel way less scary too!"
Good if you're stuck, or you want a second pair of eyes before spending proper money.
Book your Clarity Session - £500Knowing what to do is one thing. Doing it is another. Over four weeks we build a way of posting you can keep up - I do the strategy and the ideas, you get the direction to go and make it.
To be clear: this tier is 100% strategy. You (or your team) do the making and posting - I make sure every piece of it works. Want the doing done too? That's the Partnership below.
Four weeks in, you've got a plan you believe in and the habit of actually posting it.
"No matter how 'over it' you're feeling, one convo with Sam will fix it. Every session feels equal parts strategic and energising - he sees what's missing and shows you exactly where to focus for real results."
Good if you (or your team) can make the content and just need the plan and a kick.
Apply for a Strategy SprintI embed in your world. Ongoing strategy, ideas and campaign planning, from release weeks to tour content. Editing is included: up to eight short-form edits per 4 weeks from your footage. And for an extra £1,000 I take over posting entirely, so content never touches your to-do list.
Your socials keep moving whether you're in the studio or on tour. Strategy and edits from one person who actually gets artists. Posting too, on the £4,000 version.
Good if you want a head of social in your corner without hiring an agency.
Enquire about a PartnershipAll retainers: email and WhatsApp Mon-Fri 9-6, back to you within a working day. Two rounds of notes per edit, then it ships. Shoot days are always a separate line: content day £1,000 + expenses.
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Good questionsIf you're right at the beginning, start with the £500 Clarity Session. You get a plan without a massive commitment.
Depends on the tier. The Clarity Session and Strategy Sprint are pure strategy - I make sure what you (or your team) create actually works. The Partnership is different: editing is included (up to 8 short-form edits per 4 weeks from your footage), and the £4,000 "I post" version puts your channels fully in my hands. For hands-on shoots and full production, check out my Photo and Video services.
Yep. Managers and labels book the Sprint and the Partnership all the time - I plug into your team, work directly with the artist and keep you in the loop.
Less than you'd think. On a Sprint: turn up to the fortnightly call and make the stuff we agreed. On a Partnership: a weekly call, your footage in a shared folder, and a yes or no on the edits within a couple of days so they don't go stale. If you're on the £4,000 version, logins for the channels and then you can go and write songs.
No. Your phone is the camera and the plan tells you what to point it at. Most artists have more usable stuff on their camera roll than they think. If you want it shot properly, a content day is £1,000 + expenses and sits alongside the retainer, never inside it.
Yep. Sprints and Partnerships run in 4-week blocks, paid up front. Finish a block and you can stop, pause, or roll into the next one. No notice periods, no lock-in, no awkward chat. If it's not working, I'd rather you said so.
Clarity Sessions book straight into my calendar, so usually within the week. Retainers start once we've had the intro chat and the first block's paid. As for results: the first block is about getting the plan right and the habit built. Numbers follow the habit, not the other way round, and anyone who promises you a follower count by a date is guessing. I'll tell you what I'm seeing every call, good or bad.
Hell yeah. Music's my specialism but I work with creators and brands who are building an audience too. If you need to turn views into fans, we should chat.
Not sure which ticket fits? Book a free chat and we'll figure it out. No pressure, no pitch deck.