Let's build a content strategy that turns
Your new teammate
I'm Sam 👋🏻 — your new social teammate. I help musicians, creators and their teams build audiences, drive streams, and actually enjoy the process of making content.
Over 10 years working with everyone from emerging artists to DJs with millions of followers. I know what the platforms want — but more importantly, I know how to make content that works for you.
Sound familiar?
That's where I come in.
The focus
No more posting and praying. We build a plan — what to post, where, why, and how it ladders up to your actual goals.
Views are vanity without a destination. We design the journey that turns casual scrollers into dedicated superfans — and superfans into streams, tickets and money.
Motivation runs out; systems don't. We build workflows that keep you posting consistently without burning out or hating your phone.
Choose your fighter
Whether you need a quick burst of clarity or an ongoing strategic partner — there are three ways we can team up.
You're posting but it feels like shouting into the void. You need expert eyes and a clear roadmap — fast.
You're ready to step up, but need structure, ideas, and someone keeping you on track while you build the habit.
You don't just want the plan — you want someone editing, posting and steering the whole machine while you make music.
Strategy only, or everything handled — pick your lane. Tiers one and two are pure strategy. Tier three is where I roll my sleeves up.
You've got the talent, but you need to know exactly what to focus on right now. This isn't a generic chat — it's a strategic teardown of your current socials and a clear roadmap for what to do next.
We dig into the why, refine your profiles and strategy, and hand you the ideas and tools to smash it on your own.
The outcome: you leave the call knowing exactly what to post, how to position yourself, and what to do next. No more guessing.
"Sam was great at breaking down what my audience would want to see and the best content to post on each platform. He had me thinking about what to post in a totally different way. He made it less scary too — chat to Sam, he's the best!"
Who it's for: artists who feel stuck, or who want expert eyes on their strategy before committing to a bigger project.
Book your Clarity Session — £500Knowing what to do is one thing; actually doing it is another. In this sprint we work together to build a content engine you can actually maintain — I develop the strategy, nail down the ideas, and give you the direction to implement it.
To be clear: this tier is 100% strategy. You (or your team) do the making and posting — I make sure every piece of it works. Want the doing done too? That's the Partnership below.
The outcome: a clear system, a solid direction, and the confidence to execute your content strategy consistently.
"No matter how 'over it' you're feeling, one convo with Sam will fix it. Every session feels equal parts strategic and energising — he has a rare ability to see what's missing, highlight your strengths, and show you exactly where to focus for real results."
Who it's for: artists (or teams) ready to step up who'll do the making themselves — they just need the plan.
Apply for a Strategy SprintFor artists and teams who want it done, not just planned. I embed myself in your world — ongoing strategy, ideation and campaign thinking, from release campaigns to tour content. And because knowing what to post is only half the job, this is the tier where I roll my sleeves up: base-level editing is included — up to eight short-form edits a month from your footage — and for an extra £1,000 I take over posting entirely, so content never touches your to-do list.
The outcome: your content engine runs whether you're in the studio, on tour, or asleep. Strategy, edits and posting — handled by one person who actually gets artists.
Who it's for: artists (or teams) who want strategy and execution handled — without hiring an agency.
Enquire about a Partnership
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Good questionsIf you're right at the beginning, the £500 Clarity Session is the perfect place to start. It gives you the exact roadmap you need without a massive commitment.
Depends on the tier. The Clarity Session and Strategy Sprint are pure strategy — I make sure what you (or your team) create actually works. The Strategic Partnership is different: base-level editing is included (up to 8 short-form edits a month from your footage), and the posting add-on puts your channels fully in my hands. For hands-on shoots and full production, check out my Photo and Video services.
Absolutely. The Strategy Sprint and Strategic Partnership both work brilliantly when booked by managers and labels — I plug into your team, work directly with the artist, and keep you in the loop on strategy and progress.
Hell yeah. While I specialise in music, I work with creators and brands who are building audiences and monetising their platforms. If you need to turn views into fans, we should chat.
Not sure which tier fits? Book a free intro call and we'll figure it out together — no pressure, no pitch deck.