As the platform continues to dominate our screens - I’ve helped multiple artists understand, build strategies for, and ultimately create content for Tik Tok.
Here's some recent ones…
WeThree
London Show Coverage
As a band that already had a strong Tik Tok presence - we took the usual ‘document a show with a fancy camera’ concept, and made it work for Tik Tok. Filming loads of Behind the Scenes, performance footage and more across the day - which ended up generating 20+ pieces of organic content.
@wethreemusic London vlog part 1 @mannyhumlie @imbethanyray @joshua.humlie ♬ original sound - wethree
@wethreemusic this is kind of embatrassing but we’re posting it anyways
♬ Yoncé - Atsuko Okatsuka
Jonas Blue
Don’t Wake Me Up Breakdown
A song with 10 million streams and fans all over the world - this TT aimed to succintly breakdown how the song was made.
@jonasblue Wanna know how me and the @whydontwemusic boys made #DontWakeMeUp? Check out my track breakdown right here 💙 #newmusic #TrackBreakdown ♬ Don’t Wake Me Up - Jonas Blue & Why Don't We
Infinity Remix Breakdown
As part of the CoversForLovers series - JB did an on the spot remix of Infinity. This video showed (rather than told) how it was made in 60 secs.