I’m Sam, a chronically online human being who absolutely fucking loves making artists get excited about social media + content.

Whether that’s cos we made some banging photos where you look fit as fuck and are as excited to post on Hinge as on Instagram, or because after an honest chinwag we broke down why your content ain’t connecting online and now you’re GASSED to make it happen.

I honestly ADORE the fact we live in a world where you can make pretty much anything happen. Any dream. Any goal. You can message almost any human on the planet from a magic slab in your hand. That’s pretty damn cool.

So when it comes to you - as an artist or brand - whatever side of the visual / socials world you need help on - I’m your new best mate - and I can’t wait to make some magic with ya.

Obvs all of the nooks and crannies on this website share plenty of the cool shit I’ve been blessed to create over the past decade, but here’s a few more insights into how I work: 

• I really don’t believe in chasing virality - in fact I’d argue in 2025 an off-piste viral moment can actually harm your music career more than it benefits. Working together we’ll focus on building out content that is aligned with you as an individual, and how it can speak to the audience you want.

• Long-form is SO under appreciated. So I’m personally really excited about helping artists work out what longer-form project 

• I’m fascinated by the journey from a random finding your music from a one-off Tik Tok etc and how we can turn that person into a superfan that buys all your shit and is your biggest supporter.

• Whilst the one-off session / power hour is set up to give you all the skills and knowledge you need to smash this shizz on your own - if you wanna work together beyond that I very much believe in being a ‘teammate’ bans using that word intentionally. I’m v lucky that I only have to work on projects that I believe in and love the music of - so if that’s the case - I’m in - and I wanna make your project as huge as possible

Oh, and if you currently already tell I can yap for days about this shit. And if for some crazy reason you’re thinking ‘well Nahirny, I’d love to hear you talk even more about socials / content / general musician advice’, I have some good news..

I host / produce The Helping Musicians Podcast where we currently have 100+ episodes of free music advice - trying our best to help as many musicians as possible make a living doing what they love. Featuring guests like Joel Corry & Jonas Blue. Nick Raphael (Jay-Z / Sam Smith).